Goal: To reimagine the popular end-of-year Wrapped campaign for 2021.
Approach: I decided to design a wrapping paper theme for the pages, with the aim of creating a visually appealing and festive look, and making it more interactive and engaging for users. I created a 3D model where users could tap on a gift box, and their top album of the year would appear. I also combined the existing "wrapped" word with the tradition of unwrapping gifts during the holidays to make it more relatable to users.
Results: The artwork for this Wrapped campaign received positive feedback on my social media.