Client: Spotify
Goal: To reimagine the popular end-of-year Wrapped campaign for 2021.
Approach: I decided to design a wrapping paper theme for the pages, with the aim of creating a visually appealing and festive look, and making it more interactive and engaging for users. I created a 3D model where users could tap on a gift box, and their top album of the year would appear. I also combined the existing "wrapped" word with the tradition of unwrapping gifts during the holidays to make it more relatable to users.
Results: The artwork for this Wrapped campaign received positive feedback on my social media.
![](https://cdn.myportfolio.com/9aa7f13b-5969-441a-b8e0-525f9788f06f/14579512-0108-48f2-9396-d3fdf99dc877_rw_1920.png?h=9352ca41b115974873bb754f2e5ea4e8)
![](https://cdn.myportfolio.com/9aa7f13b-5969-441a-b8e0-525f9788f06f/a527da22-b037-43f4-89b3-4df4c2a55f22_rw_1920.png?h=eebdc8e6ce0ddd747c55d714f517ef08)
![](https://cdn.myportfolio.com/9aa7f13b-5969-441a-b8e0-525f9788f06f/795cc3fb-b48a-46f2-8430-17eab3c2f9ec_rw_1920.png?h=68d51a4c0243f8d80b9d658eeab7215a)