I worked as a freelance art director and content producer for Slow Loris, a Guemes Island–based t-shirt company sold through REI and online. For their May 2024 campaign, I developed the "Nature Inspires Creativity" concept and collaborated with the lead artist, Jess, to align new designs with the theme. I coordinated with photographers and local Pacific Northwest artists to visually showcase the shirts through lifestyle shoots that connected with Slow Loris’s nature-loving audience.
First, Jess designs tees based on the overall theme. For this campaign, I selected "Nature Inspires Creativity," celebrating how artists can find inspiration in unexpected places. The Slow Jams Sloth design was a key part of this collection.
We partnered with local PNW artists to capture them engaging in their unique creative specialties while wearing Slow Loris tees.
