Client: Hynson's Burgers
Goal: The client had a logo but wanted a new visual identity.
Approach: My task was to create a series of icons that effectively represented the vast fast-food culture of burgers. I used Adobe Illustrator to create several unique logos by hand, which were then applied to multiple materials such as hamburger wraps, napkins, menus, restaurant walls, and social media posts.
Results: The new visual identity created a strong brand presence for Hynson's Burgers and made them stand out from the competition. Customers could easily identify the brand through the distinct iconography used across all touchpoints. The new identity was a success and helped Hynson's Burgers increase sales and expand their customer base.