Client: The Chickasaw Nation of Oklahoma
Goal: To launch their Define Your Direction campaign across social media to educate teenagers about the dangers of opioid addiction.
Approach: I designed materials for their website and social media platforms. The campaign aimed to raise awareness about the alarming statistic that 1 in 4 people who receive prescription opioids long-term for pain struggle with addiction. It was shocking for me, and it should be for you too. Through the use of impactful visuals and messaging, we aimed to educate teenagers in Oklahoma about the dangers of opioid exposure.
Results: The Define Your Direction campaign received positive engagement on social media, with many people sharing the messages and information provided. The campaign helped to spread awareness about the risks associated with opioid use and addiction and hopefully contributed to reducing the number of cases in the region.