Goal: My objective is to create engaging designs, captivating videos, and effective campaign materials for CareerWork$. This non-profit organization provides free job training programs to help low-income adults secure entry-level jobs in healthcare through CareerWork$ Medical and in banking through BankWork$. CareerWork$ collaborates with 13 organizations across the US to deliver high-quality training materials, ensuring that participants receive the best training possible.
Approach: My approach involves conducting in-depth interviews to craft compelling narratives. I then produce and edit short videos to share on various social media platforms, managing and producing content for social media and web accounts by scheduling posts, monitoring engagement, and responding to comments and messages professionally and promptly.
Results: My work has led to significant engagement and shares by prominent organizations such as Wells Fargo and Goodwill. I find it deeply rewarding to share inspiring stories of resilience and achievement and contribute to the success of BankWork$ graduates in the financial services industry. Additionally, I generate and present reports on social media and web performance, highlighting key metrics and insights to inform future strategies.