Client: ATBBQ
Goal: ATBBQ, a premier retailer of grilling equipment and outdoor cooking accessories, sought to enhance its social media presence and drive traffic to their website to increase sales. As the media coordinator, my role was to support the account manager in executing strategies that boosted brand visibility and engagement across digital platforms.
Approach & Results: I worked closely with the client to consistently post several videos a week across all of their social platforms, showcasing grilling tips, product highlights, and recipes. I also collobrated with the graphics team to develop eye-catching thumbnails and other visuals for campaigns and giveaways, enhancing the appeal and effectiveness of our content. Additionally, I edited various videos, including the outdoor kitchen series, designed to inspire customers looking to create their own outdoor cooking spaces. These efforts led to a significant boost in ATBBQ’s social media engagement, driving more traffic to the website and contributing to a measurable increase in online sales.
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Videos that I helped edit, put graphics together for, and deployed to various social channels while closely monitoring customer engagement performance.
ATBBQ YouTube page, where I helped manage customer questions and monitored engagement.
Outdoor Kitchen Installation videos that I edited and posted to targeted audiences.
