Client: Abbey Road Catering
Goal: To launch their food truck and rebrand their social media, website, and print materials.
Approach: I designed a theme that combined The Beatles, Victorian typography, and the tropics. I incorporated pineapple, which was a featured ingredient in several new menu items, as the main logo. My tasks included creating a logo, designing print and social media graphics, and writing copy for social media posts. This was a collaborative effort with other creatives at BOLD Multimedia.
Results: Abbey Road Catering now has over 2,700 followers on Facebook and continues to produce delicious food for weddings and other private events. The new branding and marketing materials have helped to establish their presence in the food truck industry.